Arts Thread

Simone De Vivo
embEdDEd design MFA

HDK-Valand – Academy of Art and Design

Graduates: 2026

Specialisms: Design for Social Good / Design Research / Service Design

My location: Gothenburg, Sweden

simone-de-vivo ArtsThread Profile
HDK-Valand – Academy of Art and Design

Simone De Vivo

simone-de-vivo ArtsThread Profile

First Name: Simone

Last Name: De Vivo

University / College: HDK-Valand – Academy of Art and Design

Course / Program: embEdDEd design MFA

Graduates: 2026

Specialisms: Design for Social Good / Design Research / Service Design

My Location: Gothenburg, Sweden

Website: Click To See Website

About

I’m Simone De Vivo, a Rome-born, Sweden-based designer and researcher. Through design research, co-design and public engagement, I help organisations work more closely with the people they serve and turn that collaboration into meaningful change. My work spans services, communication, learning experiences and public-facing environments, often bringing together communities, organisations and institutions around shared challenges.Much of my practice focuses on designing with people who are often overlooked in decision-making processes, particularly people with visual impairments and the organisations that support them. Working alongside communities, organisations and businesses, I use workshops, collaborative research and prototyping to translate lived experience into practical interventions, new forms of knowledge and lasting organisational capacity. Accessibility, participation and inclusion are recurring themes in my work, not as specialist topics, but as ways of rethinking how people encounter services, spaces and each other.Food is a recurring material and method in my practice. Through shared meals, hospitality settings and sensory workshops, I use food as a way to facilitate dialogue, build relationships and explore how inclusion is experienced in everyday life. This approach informs projects across culture, education, accessibility and organisational change, with a particular interest in how design can contribute to social regeneration.I hold a BFA in Design + Change from Linnaeus University and an MFA in Embedded Design from HDK-Valand, University of Gothenburg. Alongside my design practice, I lecture, facilitate workshops and develop educational resources that help inclusive design become everyday practice.

KROGLABBET - MAKING HOSPITALITY ACCESSIBLE

Kroglabbet (The Restaurant Lab) is an MFA Embedded Design project exploring how cafés and restaurants can become more accessible by questioning the norms and assumptions that shape everyday hospitality. Developed through co-design with people with visual impairments, disability organisations and hospitality actors, the project translates lived experiences of exclusion into practical changes that businesses can implement and maintain. Kroglabbet looks at accessibility across information, staff/service routines and public communication, with outcomes including accessible digital menus and websites, the scenario-based Inclusive Service Trainer, the Who Let the Dogs In? guide-dog campaign, and educational formats for future hospitality professionals. Several interventions were implemented in real cafés and restaurants, moving the project beyond critique and into everyday practice. At its core, Kroglabbet asks how hospitality can be designed around human diversity rather than an imagined “average guest,” while shifting responsibility for access from individual guests towards the systems and people shaping the experience. Research methods and further details can be consulted at www.kroglabbet.se.