rachy mcewan
Material Futures MA
Central Saint Martins UAL
Graduates: 2024
Specialisms: Digital Arts / Animation / Fine Art
My location: London, United Kingdom
rachy mcewan
First Name: rachy
Last Name: mcewan
University / College: Central Saint Martins UAL
Course / Program: Material Futures MA
Graduates: 2024
Specialisms: Digital Arts / Animation / Fine Art
My Location: London, United Kingdom
Website: Click To See Website
About
Rachy McEwan is an interdisciplinary artist and researcher based in London. She graduated with a First Class Bachelor of Fine Art in Painting and Printmaking from The Glasgow School of Art in 2020, winning the RSA New Contemporaries Award. Recently, she earned a Distinction in her Masters in Material Futures at UAL: Central Saint Martins and was shortlisted for the Maison/0 LVMH Maison Award.
MONEY TREES INTEGRATES DIGITAL ART WITH TRADITIONAL VALUATION METHODS, USING COMMUNITY ENGAGEMENT, ACTIVISM, AND ART-BASED VISUALISATIONS TO RECALIBRATE EXISTING SYSTEMS OF VALUING TREES. THE MONEY TREES WEBSITE ALLOWS PARTICIPANTS TO CAPTURE PHOTOGRAPHS OF URBAN TREES WITHIN LONDON. THESE PHOTOGRAPHS ARE TRANSFORMED INTO 3D MODELS, BUILDING A DIGITAL ARCHIVE OF TREES. THE DIGITAL TREES CAN BE PURCHASED IN PIXELS, ALLOWING MANY PEOPLE TO OWN PARTS OF THE SAME DIGITAL TREE. THE MONEY COLLECTED HELPS WITH THE MAINTENANCE OF THE TREES. IF A PHYSICAL TREE IS CUT DOWN, THE FUNDS ACCUMULATED FROM THE DIGITAL TREES WILL BE REINVESTED INTO THE COMMUNITY FOR TREE REPLANTING.