Arts Thread

rachy mcewan
Material Futures MA

Central Saint Martins UAL

Graduates: 2024

Specialisms: Digital Arts / Animation / Fine Art

My location: London, United Kingdom

rachy-mcewan ArtsThread Profile
Central Saint Martins UAL

rachy mcewan

rachy-mcewan ArtsThread Profile

First Name: rachy

Last Name: mcewan

University / College: Central Saint Martins UAL

Course / Program: Material Futures MA

Graduates: 2024

Specialisms: Digital Arts / Animation / Fine Art

My Location: London, United Kingdom

Website: Click To See Website

About

Rachy McEwan is an interdisciplinary artist and researcher based in London. She graduated with a First Class Bachelor of Fine Art in Painting and Printmaking from The Glasgow School of Art in 2020, winning the RSA New Contemporaries Award. Recently, she earned a Distinction in her Masters in Material Futures at UAL: Central Saint Martins and was shortlisted for the Maison/0 LVMH Maison Award.

Money Trees aims to increase the value and autonomy of urban trees in London, reducing the likelihood of their removal. By utilising community art, activism and technology to transform how we economically value trees, reducing the chances of them being cut down. Trees are a vital living being for both human and ecological health. However, current systems often fail to accurately value their worth, leading to their removal with little or no fee. Through the Money Trees website, visitors are encouraged to take photos of various trees around London from different angles. These photographs are then transformed into 3D digital assets and uploaded onto a GIS mapping system on the Money Trees website, which also provides information on the specific tree species, health, and carbon sequestration value. The digital trees can be purchased in pixels, allowing many people to own parts of the same asset. The money collected helps with the maintenance of the trees. If a physical tree is cut down, the funds accumulated from the digital asset will be reinvested into the community for tree replanting. By merging art, technology, and a passion for the environment, Money Trees seeks not only to safeguard urban trees but also to highlight their vital economic and ecological role.