London College of Fashion UAL
Specialisms: Womenswear / Sustainable Fashion/Textiles / Fashion Technology
Location: London, United Kingdom
First Name: Miao
Last Name: Jiang
Specialisms: Womenswear / Sustainable Fashion/Textiles / Fashion Technology
Sectors:
My Location: London, United Kingdom
University / College: London College of Fashion UAL
Course / Program Title: Fashion Design Technology Womenswear MA
Miao Jiang is a womenswear designer launching MIAO, a London-based brand that redefines fashion through Taoist philosophy and material consciousness. her practice creates garments that honor raw materials' inherent qualities while weaving ancient wisdom into contemporary design.
“Spontaneous Naturalness” is a collection rooted in Taoist philosophy and sustainable design. Inspired by the intuitive process of ceramics, the collection embraces spontaneity and minimal waste by allowing natural materials—raw silk, wool, cotton, leather, clay, and wood—to shape themselves around the body. The silhouettes are soft and responsive, combining the fluidity of kimono construction with tailored modern elements. Craft techniques likemacramé, woodwork, and leather hand-stitching celebrate material authenticity and tactile detail. Designed for longevity and emotional resonance, the collection offers refined essentials that fuse sustainability with artistic expression—inviting wearers into a slower, more intuitive relationship with clothing.