Central Saint Martins UAL
Graduates: 2024
Specialisms: Product Design / Material Innovation / Packaging Design
My location: London, United Kingdom
First Name: Funmi
Last Name: Olawuyi
University / College: Central Saint Martins UAL
Course / Program: Product Design BA (Hons)
Graduates: 2024
Specialisms: Product Design / Material Innovation / Packaging Design
My Location: London, United Kingdom
Eso Extensions offers a sustainable alternative to synthetic hair extensions. With the hair industry expecting to gross over 19 billion in 2028, there is an urgent need to review how hair extensions can be designed to be more sustainable products for both the consumer and the environment. Hair extensions are commonly used by women of colour and woven into protective styles such as cornrows and braids. These extensions are a core part of many black women’s hair care routines and are worn for many weeks. Despite this, brands such as Xpression produce petroleum-based extensions that contain cancerous ingredients such as PVC and vinyl chloride. Furthermore, these extensions pile up in landfills and pollute water systems due to their single-use nature and non-biodegradable material. Eso aims to provide a bio-based hair extension solution, using pineapple leaf fibres, natural softener solution and plant-based dyes to create soft, natural-feeling hair extensions. Pineapple leaves are commonly discarded in the harvesting process, so I’ve collaborated with pineapple farmers in Nigeria to reuse their waste streams. Once the pineapple fibre is extracted, the remaining scraps are donated back to farmers to be used as fertilisation or to feed livestock, ensuring that no material is wasted in the process.