SCAD Savannah
Graduates: 2025
Specialisms: Menswear / Fashion Product Development / Textiles - Knit
My location: Savannah, United States
First Name: Ella
Last Name: Augustsson
University / College: SCAD Savannah
Course / Program: Fashion BFA
Graduates: 2025
Specialisms: Menswear / Fashion Product Development / Textiles - Knit
My Location: Savannah, United States
Website: Click To See Website
Futhark explores traditional Swedish communities - the Farmer, the Miner, the Industrial Worker, the Fisherman, the Viking Warrior, and the Sami Reindeer Herder - reflecting on the deep and interwoven relationships between individuals and their environment. Each community demonstrates a reciprocal influence with the environment and reflects Sweden's historical resilience, where harsh landscapes have shaped cultural identity, and the tension between rural and urban, tradition and modernity, nature and industry. Futhark celebrates these communities with respect and authenticity, showcasing a harmonious balance of heritage and modernity. At the heart of this concept lies the cyclical relationship between people and the environment: as our environments mold societal and cultural structures, so do we reshape the world around us. This collection invites a reflection on how modern Swedish society can learn from its historical communities to create a more balanced and sustainable relationship with its surroundings. CREDITS Photography by Samuel Murray Talent by Benjamin Pulka, Archer Lesser, Jonah Punnett, Aaron Waters, and Peyton Walston Jewelry Design by Rhys Morrow Shoe Design by Hailey Lander