Arts Thread

Zoe Tran
MA Interaction Design

National College of Art and Design Dublin

Graduates: 2025

Specialisms: Service Design / Design for Social Good / Design Research

My location: Dublin, Ireland

zoe-tran ArtsThread Profile
National College of Art and Design Dublin

Zoe Tran

zoe-tran ArtsThread Profile

First Name: Zoe

Last Name: Tran

University / College: National College of Art and Design Dublin

Course / Program: MA Interaction Design

Graduates: 2025

Specialisms: Service Design / Design for Social Good / Design Research

My Location: Dublin, Ireland

Website: Click To See Website

About

I am a content and service designer with a keen eye for detail and an aptitude for spotting patterns. I live and breathe the notion of “writing is designing”, a duality I embrace as a sense-making mechanism. My journey with writing and design over the last 8 years has evolved from crafting words to designing holistic experiences that speak to users on multiple levels, in various changing contexts: financial wellbeing, healthcare, education, arts, culture, tourism, brand governance, and social commentary. At the bottom of it all, I am driven to explore the human condition and the wicked problems it entails.

Chronic pain patients are often caught in a healthcare system that implicitly positions them to be passive recipients of care while simultaneously requiring them to be active coordinators of their own treatment trajectory. This fundamental contradiction leaves patients feeling stuck in a loop and reduced to mere clinical data points as they navigate fragmented services without the tools or support needed to take meaningful ownership of their care. PainPass addresses this contradiction by reframing patient documentation from an extractive process to an empowerment tool, inviting active patient engagement. Rather than patients providing information that disappears into clinical systems, the intervention introduces patient-owned documentation that travels with them across providers and appointments. In placing a personal pain care passport, and by extension, the person, at the centre of redesigned service touchpoints, PainPass transforms the relationship between patients and healthcare providers from passive compliance to collaborative documentation. The intervention shows promises in improving the patient experience with ownership, continuity, and independence, ultimately demonstrating how design can tackle wicked problems by empowering those most affected to become active participants in the solution itself.