Arts Thread

Zoe Tran
MA Interaction Design

National College of Art and Design Dublin

Specialisms: Service Design / Design for Social Good / Design Research

Location: Dublin, Ireland

zoe-tran ArtsThread Profile
National College of Art and Design Dublin

Zoe Tran

Zoe Tran ArtsThread Profile

First Name: Zoe

Last Name: Tran

Specialisms: Service Design / Design for Social Good / Design Research

Sectors:

My Location: Dublin, Ireland

University / College: National College of Art and Design Dublin

Course / Program Title: MA Interaction Design

About

I am a content and service designer with a keen eye for detail and an aptitude for spotting patterns. I live and breathe the notion of “writing is designing”, a duality I embrace as a sense-making mechanism. My journey with writing and design over the last 8 years has evolved from crafting words to designing holistic experiences that speak to users on multiple levels, in various changing contexts: financial wellbeing, healthcare, education, arts, culture, tourism, brand governance, and social commentary. At the bottom of it all, I am driven to explore the human condition and the wicked problems it entails.

Chronic pain patients are often caught in a healthcare system that implicitly positions them to be passive recipients of care while simultaneously requiring them to be active coordinators of their own treatment trajectory. This fundamental contradiction leaves patients feeling stuck in a loop and reduced to mere clinical data points as they navigate fragmented services without the tools or support needed to take meaningful ownership of their care. PainPass addresses this contradiction by reframing patient documentation from an extractive process to an empowerment tool, inviting active patient engagement. Rather than patients providing information that disappears into clinical systems, the intervention introduces patient-owned documentation that travels with them across providers and appointments. In placing a personal pain care passport, and by extension, the person, at the centre of redesigned service touchpoints, PainPass transforms the relationship between patients and healthcare providers from passive compliance to collaborative documentation. The intervention shows promises in improving the patient experience with ownership, continuity, and independence, ultimately demonstrating how design can tackle wicked problems by empowering those most affected to become active participants in the solution itself.

Project by Zoe Linh Tran & Samuel Connolly, NCAD - MA Interaction Design 25 How might we bring policy to the public, and engage the public in policymaking? The 'Policy Vending Machine' is an interactive public installation driven by this central question. Research shows that policy is often perceived as abstract and detached from life. People are reluctant to talk about it, out of anxiety, anger, or ambivalence. Trust is dwindling and the gap is widening. To bridge this gap, the project combines knowledge from civil servants at the Department of Public Expenditure and Reform with the real voices, and lived experience, of people from The Liberties, Dublin, to embed policy into the general discourse of everyday life—meeting people where they are, where the conversations are taking place. As a public intervention, it invites diverse citizen perspectives through discussions with simple prompts, and nudges them to reflect on how these issues relate to their own life, using tangible takeaways and educational materials, thus creating a novel approach to grass-root civic engagement.