Ariba Kamran
GRAPHIC DESIGN ma
MICA Maryland Institute College of Art
Specialisms: Graphic Design / Typography / Creative Direction
Location: Baltimore, United States
Ariba Kamran
First Name: Ariba
Last Name: Kamran
Specialisms: Graphic Design / Typography / Creative Direction
Sectors:
My Location: Baltimore, United States
University / College: MICA Maryland Institute College of Art
Course / Program Title: GRAPHIC DESIGN ma
About
Ariba Kamran is a Graphic Designer from Pakistan, specializing in Branding, Typography, Variable Type Design, and Print Design. With a keen passion for South Asian art and design history.
“Jugaar” is a colloquial word in Indo-Aryan languages; in Urdu it is pronounced as jugaar, with a hard r sound. Jugaar is a term that means the ability to find creative solutions in challenging situations. This thesis showcases the improvisational spirit of jugaar in typographic form. Arabic-Persian script is often adorned with ornamental elements found in Mughal manuscripts, architecture, and paintings, a practice that later emerged in Urdu calligraphy in newspaper and prints in subcontinent and post-partition Pakistan. This experimental project explores the fusion of Urdu variable type with ornamentation to test how the historical idea of embellishment around type can function within modern type design.
Competitions
